Imagine having a kiosk where people can go to find out more about you what you do. All day, all night, all year round, it's there, serving up your information. Telling them who you are and how good … Read More
Web writing—Engaging web copy to help you attract visitors to your site
Lead magnets—To engage and select your ideal clients
Newsletters—To connect with your web visitors for fruitful, long-term relationships
Professional Web Strategies to make the all the parts work together
My name is Jan Bear, and I help solo professionals like you to —
• Attract people to learn what you do and why you're the best at it
• Select the right clients from that pool of people
• Connect with those clients for long and fruitful relationships.
You've taken years of training in order to hang out your shingle. And the work continues — both the work you do for your clients and building your skills to stay current in your field. But that's not enough.
Creating your content strategy for the web is the key to making the most of content marketing without getting overwhelmed, losing focus, and giving up. Last week I explained why it’s worth the trouble to create a content plan for your website. Today I’m going to explain the basics of getting the content strategy for your website up and running.
Professional Web Strategies