Content marketing for small business is a different beast from content marketing for Coca-Cola or Nike.
I recently took a course from Hubspot and got a certification in content marketing. It was good information, and I learned a lot, but throughout the course, the presenters were always talking about “your team” working with some other team.
If you’re like me, “your team” is you, or if we’re working together, your team is us, and maybe a few other people. But it’s not Sales vs. Marketing vs. the “C suite.”
So we’re not likely to be posting six times a day to our blog or have five different people look at our text before it goes live or have an intensive studio for Hollywood-quality videos.
That’s OK, because you can still make real connections and a return on your investment in content marketing for your small business.
That’s why I appreciated running across this article by Justine Beauregard, 6 Content Marketing Hacks for Small Businesses | Mirelle Marketing.
It looks at “six content marketing hacks your small business can use to improve your efforts in this area without impeding your limited resources.”
She gives advice about using analytics to evaluate your results, using doable video, taking mobile into account, and others.
Her last hack, “Share a Unique Perspective,” gets to the heart of why content marketing can be just as powerful for your small business as it is for MegaCorp™.
Just as your small business has a set of unique features and benefits, it should also have a different take on issues your audience may be facing. This is where your content marketing really becomes valuable, and necessary. If you share content they cannot find elsewhere, they’ll not only read it but like it and share it with their network.
Making Content Marketing Work for Your Small Business
You have the opportunity to make even more of an impact in your way than the big guys, because you can be unique and personal, and they have to be big, broad, and bland.
The simple hacks listed in the article are quite doable and will give a boost to your content marketing without breaking your budget.
If you’re thinking about developing a content marketing plan for your business, contact me. I’d be happy to help you explore the options in a free, no-commitment half-hour consultation.
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