For your clients, retaining professional services is a big decision. For many of them, it’s a big investment, with life-altering consequences. It’s a decision that takes time.
When they meet you or get a referral from a friend to you, it may be the wrong time to take action for them. It’s not about you. They may just not be ready to retain professional services.
And when they get ready, they choose from the current candidates who are top of mind at the moment.
How do you stay top of mind throughout a decision process that may take months? How do you build a relationship with your prospects that leads them to know, like, and trust you, so that when they are ready to decide, you have already edged out the competition?
The answer is a monthly professional newsletter.
When you offer your newsletter, your prospects invite you to stay in touch. That in itself is a gift of their trust. In return, you provide a regular dose of information, with your own style. It arrives in their inbox, where most people are focused throughout the day and where your information is easy to forward to a friend or to share in social media.
The newsletter builds trust and leads prospects through the decision process.
Your clients and prospects can easily click “reply” and ask you questions or request a consultation.
When they are ready to decide and retain services, you have already proven yourself to be reliable, personable, and easy to communicate with. You’ve built a relationship that makes them comfortable calling you.
Your Professional Newsletter
We begin our professional newsletter services with in-depth look at your practice, where it is now and where you want it to be, your ideal clients and what you uniquely offer to them.
Depending on who your audience is — whether they’re tech-savvy and informal or people who demand a higher level of style — we will design a newsletter specifically for them.
I take care of all the headache-inducing tech details and set up your original template. I write the various welcome messages and design the signup box for your website. If you need it, I can even create the digital giveaway that entices your idea client to subscribe.
We’ll work together to develop an editorial calendar, giving us a general idea of the topics through the year (we can change it if we need to, but that advance planning makes it easier to create each issue.
All you have to do is sit down to a half-hour conversation with me discussing our topic. I’ll write the newsletter for you, capturing your voice, your attitude, and your professional approach.
You get to look over the first draft of the copy, the preliminary draft of the newsletter, and the finished newsletter just before it goes out so that you’re comfortable with the content.
In an hour or so per month, you can stay in touch with your clients and prospects through their long, sometimes painful, decision process — even if it’s months after your first contact with them. And through that process you’ll be the one they remember as supporting them all along the way.
Let your professional newsletter nurture your prospects through the decision process. Contact me to set up a get-acquainted conversation.